The functions of protective packaging
This first point is
particularly important because it serves as the basis for the protective
packaging. Protective packaging has five functions that need to be fulfilled.
These are the functions of protection, storage, transport, manipulation and
information.
Protective function
First of all, protective
packaging plays an important role in food protection and preservation. But protective
packaging is also important for delivery services as well as for takeaways.
Customers prefer their meals to stay hot in the package. They want food
delivered while still hot, hence the importance of protective packaging that
retains heat and does not allow food to cool.
Storage function
Protective packaging
also has an important storage function. This means that protective packaging
helps organize your business. There is suitable protective packaging for each drink
or dish. You need suitable protective packaging if you own a restaurant and
want to offer a delivery service. To do this, do not hesitate to consult our
online store. You should organize a space in your business where you can store
your protective packaging to facilitate your next deliveries and continue to
offer take-out meals for sale.
Transport function
Protective packaging
is important to ensure the success of your next deliveries. That's why you have
to choose the right protective packaging. For example, a double-walled cup
should be used to sell hot drinks, whereas single-walled paper cups are ideal
for cold drinks. Don't hesitate to contact us if you have any questions. The
transport function is very important! Especially because customers want the protective
packaging to be comfortable enough to transport food and keep it warm, for
example.
Manipulation function
The protective
packaging handling must be practical for your employees who prepare the orders.
It must also be possible for the customer to transport and open the protective
packaging without problems.
Information function
The last package
function that remains for us to fulfill is the information function. It can
inform about ingredients, calories, content or about your business. This
function is important because it informs customers of important points.
What are the ingredients?
It is important,
especially for food, that the ingredients are represented on the protective
packaging so that your customers know what is in your products. This is
important if someone has allergies to a particular ingredient or can't tolerate
certain ingredients well.
How many calories does this dish or drink contain?
As a general rule, it
is mandatory for supermarket products and restaurants to print a calorie table
on the protective packaging or display it in restaurants. This is important to
give consumers indications for their health.
Where was the protective packaging made, or what sub-company made the protective
packaging?
Another company may
manufacture the protective
packaging. This can be indicated directly on a protective packaging label.
We also have the
option of sticking an eco-label on the protective packaging. This shows
customers that the protective packaging produced meets certain environmental
standards and labels. Again, this helps the company to build customer
confidence.
Free advertising for your business!
Protective packaging
is the best way to present your business directly to other customers. Your
brand also goes through the protective packaging you offer. So, you can present
your brand to potential new customers through your protective packaging. It is
possible to find the most diverse protective packaging for each category.
At Britwrap, there is
everything you need for your business and even more because you can request
your design for free thanks to our design service.
Protective packaging design: choosing colors, shapes and materials
A printed To-Go protective
packaging also needs the right shape, color and material. Your protective
packaging should be as attractive as possible, pleasant to carry and suitable
for eating delicious meals. Pantone colors play an important role in the world
of protective packaging.
Eco-friendly protective packaging: why is it so important?
You want to offer the
best to your customers!
In this case, you need
a partnership with an organization certifying your products. For example,
supporting a sustainability project. FSC paper can also be a good solution
because the FSC logo guarantees the sustainable use of trees and thus combats
uncontrolled deforestation.
In short, protective
packaging has a real influence on consumers' purchasing power. Therefore, the
choice of material and design is decisive.
If you want
personalized protective packaging or need advice on the personalization
process, you can contact our design department free of charge.
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