TECHNICAL SEARCH ENGINE OPTIMIZATION

 

One of the essential components of search engine optimization is the technical optimization of the site. To achieve the best performance in search results, the site must meet the technical requirements of search engines as much as possible.

All items of technical optimization (and there are about 150 of them at the moment) can be grouped into the following groups:

·         Website loading speed;

·         Correct display of layout elements;

·         Correct markup of pages with metadata, headers, microformats, and other elements;

·         Optimal site structure and internal linking for better indexing by search engines and ease of navigation for users;

·         Absence of duplicate pages and pages with the server response code 3xx, 4xx, 5xx;

·         Maximum website security for users and their data.

As optimized as possible from a technical point of view and significantly improve its ranking in search results. SEO services in Pakistan provide the best technical search engine optimization.

WHAT DOES TECHNICAL OPTIMIZATION MEAN?

Most companies use this term to check the client's site for the speed of opening pages, the quality of the site's connection to the Internet, the site's compatibility with various browsers, security, and other characteristics.

But few people talk about the usability of the site. No, everyone is talking about the visitor's convenience because it is one of the most critical factors in the site's success. We're talking about usability for the site owner. After all, its search promotion largely depends on how quickly and easily you can add and change the site's content.

That is why, when creating sites, we use a convenient and time-tested solution. The site management system "1C-Bitrix" allows you to comprehensively solve all technical issues: from the convenience of maintaining the site to its security.

Below are the aspects of technical optimization that are necessary for successful website promotion in search engines.

·         Pay close attention to your site's page titles. The presence of Title on the pages is necessary, both from the visitor's and search engine's perspective.

·         Do not neglect the main Meta tags (Description - extended Title, Keywords - main keywords of the page, Title - title) since their presence is essential for search engines.

·         Professionally built site navigation has a positive effect on both usability and indexing by search robots. In this case, it is necessary to uniform internal links, for example, everything with www or everything without www. You also need to identify duplicate pages that are often found on dynamic sites. For example, these are pages with a different set of parameters, index.php? Id = 5 & show = print and index.php? Show = print & id = 5 - these are two identical pages for visitors and two different for a search engine. It is recommended for large portals to use the "breadcrumbs" type menu - observing the hierarchy (for example, home/product / product1 / product1_1). It would help if you also tried to use a menu with direct links since search engines do not index or do not fully index JavaScript, VBScript, applet files (Java applications), and Macromedia Flash. The presence on the site pages of redirects on the "client" side, written in meta tags, significantly complicates its indexing. Therefore, it is preferable to use a server-side 301 redirect done on the server-side. Both the visitor and the site itself benefit from the presence of a sitemap.

·         The server's competent setting (encoding, date of the last document change
and processing of the 404 status) eliminates several problems associated with search engines' indexing sites.

·         Optimizing the page code is also one of the essential aspects, the observance of which is useful for usability and search engines. In this case, we mean large pages that have difficulty indexing and loading.

·         The negative impact of frames on the indexing process by search engines will allow you to abandon their use at the initial stage of website creation.

·         Proper use of the robots.txt file will enable search engines to manage a website's indexing and its mirrors properly. you can visit union complex site for seeing a well technical optimise site that was make for luxury apartments in Lahore. 

Thus, considering all the fundamental aspects of optimization, you can make a website easily perceived by both users and search engines. If you do not have special knowledge in optimization, contact our company, and we will help you!